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Advertising Manager Cover Letter Template

Professional template and example for Australian job applications

Advertising Manager Cover Letter Example

Dear Hiring Manager, I led a recent campaign refresh that Uplifted brand recall by a notable margin, working through the full cycle from brief to final prep. In the last year at [Previous Company], I helped shape media plans and creative briefs that aligned with our audience segments, while keeping production costs in check. It’s about clear decisions and practical steps, not big talk, and I’m keen to bring that steadiness to [Company Name]. I’m comfortable with the quarter-by-quarter rhythm of ad strategy, from selecting media to evaluating material for publication. My focus is on practical execution, coordinating cross-functional teams, and maintaining publication standards across print and digital. I’ve built straightforward briefs and ensured the right balance between creative ambition and resource realities, with a clear eye on timelines and quality. A concrete example: during a multi-channel push, I assessed resources, curated advertising material, and revised presentations to fit the chosen media mix. The team shipped final assets on time, and the campaign landed in the top quartile for reach within our target demo. It wasn’t about clever gimmicks, but about aligning assets to the plan and keeping reviews tight and constructive. I’d welcome the opportunity to discuss how my experience with editorial appraisal, content organisation, and project assignment management can support [Company Name]. I’m available for a chat at your convenience to explore fit and next steps. Kind regards, [Your Name]

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What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Advertising Manager Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Advertising Manager Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Advertising Strategy KnowledgeMedia Planning ExpertisePublication Standards UnderstandingCreative Presentation PrinciplesResource Evaluation SkillsMaterial Selection CapabilityEditorial Appraisal AbilityProject Assignment ManagementBrief Development AbilityCommunication and CoordinationContent Organisation SkillsPrint and Digital Media Familiarity

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Establishes Advertising Requirements
  • Ascertains Presentation Style
  • Allots Assignments
  • Appraises Submitted Work for Publication
  • Examines Resources
  • ...and more

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Advertising Manager Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page