Business Sales Representative Cover Letter Template

Dear Hiring Manager, I’ve spent the last few years building a documented sales process that helps teams win more business with real, practical steps. At [Previous Company], I helped the team bring in 18 new SME clients in a rolling six month period by combining solid product knowledge with targeted prospecting using local directories and trade networks. I’m comfortable working across the full sales cycle and I find the steady pace of busier months suits me best. My approach focuses on understanding markets and the people who make buying decisions happen. I track competitor activity and stay current on market conditions so I can tailor quotes and credit terms to reflect reality on the ground. I’m comfortable handling pricing discussions, arranging deliveries, and keeping records tidy so reporting to sales management is straightforward and accurate. A recent example shows how this plays out. I visited a regional retailer to review a failing promo and proposed a revised package with clear pricing and delivery options. By listening to their needs and addressing inventory concerns, we avoided stockouts and significantly improved their quarterly order flow while staying within credit terms that worked for both sides. The outcome was a smoother post sale process and fewer support requests. I’m keen to bring this practical, methodical approach to [Company Name] as a Business Sales Rep. I’m available to chat about how my experience aligns with your goals and how I can contribute from day one. Kind regards, [Your Name]