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Communications Officer (Public Relations) Cover Letter Template

Professional template and example for Australian job applications

Communications Officer (Public Relations) Cover Letter Example

Dear Hiring Manager, I recently led a public relations push that significantly shifted how our community viewed [Company Name] before a major policy change. We mapped media targets, coordinated a 6-week information campaign, and worked with the executive team to craft clear responses under pressure. The result was a steady stream of accurate coverage and a public sentiment shift that helped us avoid drawn-out controversy. I’ve got solid experience in strategic comms, media relations and event planning that fits this role. I’m comfortable developing campaigns, managing stakeholder engagement, and commissioning research to guide messages. I’ve used newsroom styles, social and traditional channels, and worked with internal teams to keep messaging consistent across all touchpoints. At [Previous Company], I coordinated a multi-channel program around a sensitive issue, organising briefings with journalists, drafting press releases, and preparing executives for interviews. We tracked public opinion weekly and adjusted tactics quickly, which kept our team aligned and staff informed as events evolved. It was a practical exercise in turning insights into targeted communications. I’d welcome the chance to discuss how my approach could support [Company Name]. I’m available for a chat at your convenience and can share more detail on how I plan to contribute from day one. Kind regards, [Your Name]

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Why This Communications Officer (Public Relations) Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Communications Officer (Public Relations) Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

strategic communicationpublic relations strategyevent planningmedia relationspublic opinion researchcontent creationcampaign managementstakeholder engagement

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Plans
  • develops
  • implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation
  • its goods and services
  • and its role in the community.
  • ...and more

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Communications Officer (Public Relations) Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page