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Copywriter Cover Letter Template

Professional template and example for Australian job applications

Copywriter Cover Letter Example

Dear Hiring Manager, I’ve spent the last few years shaping campaigns that balance clear features with human stories, and I know how to keep copy tight across formats. At [Previous Company] I helped steer a product launch that landed 5 core selling points into a 60-second TV script and a 120-word social post bundle. The work showed me how fast you can move from client brief to finished assets that feel true to the product and the brand. I’m drawn to [Company Name] because the team values practical, straight language and a disciplined approach to briefs. I work comfortably with creative brief interpretation, product analysis, and establishing principal selling features. I’m confident drafting ads for press, radio, and billboards, and I’ll tailor messages for catalogues and shop displays as needed. A recent project illustrates how I operate with clients and management. We studied a tech gadget’s use cases, identified three distinctive features, and rewrote the campaign to highlight each one in progressively shorter formats. The result was a cohesive set of assets across formats that significantly improved brand clarity and drove engagement on the launch week. I’m available to discuss how my copy process could fit with your team. I can adapt quickly to your briefs and timelines and help keep projects on track. Kind regards, [Your Name]

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Our AI analyses your experience against the job requirements to create a targeted cover letter that gets noticed.

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AI-powered

Matches your experience to job requirements

Complete both steps above to generate your cover letter

What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Copywriter Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Copywriter Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

CopywritingAdvertising StrategyClient ConsultationManagement LiaisonProduct AnalysisSelling Feature IdentificationWriting for Multiple MediaMedia Formats KnowledgeCreative Brief InterpretationBrand Messaging

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Determine Advertising Approach Via Client Consultation
  • Consult with Clients and Management on Strategy
  • Study Products to Identify Selling Features
  • Establish Principal Selling Features
  • Write Advertisements for Multiple Media
  • ...and more

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Copywriter Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page

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