D
Dawn

Head of Marketing Cover Letter Template

Professional template and example for Australian job applications

Head of Marketing Cover Letter Example

Dear Hiring Manager, Acquiring a clear view of [Company Name] and its market has always appealed to me. In my last role I led a cross‑functional team to sharpen our focused campaigns while extending brand reach across three key regions, and we grew annual pipeline significantly while keeping CAC steady. I’ve found that meaningful progress starts with clear priorities, practical roadmaps and honest conversations with stakeholders. I bring broad marketing leadership experience, including strategy development, team building and growth initiatives. I’m comfortable rolling up sleeves on branding, demand generation and product marketing, and I value data-informed decisions. I’m attracted to the way your team combines customer insight with pragmatic execution, and I’d contribute quickly with hands-on collaboration, clear dashboards and accountable milestones. A recent project illustrates how I work. We redesigned the demand-gen motion at [Previous Company], aligning content, paid search and field enablement. Within six months we improved qualified pipeline by a meaningful margin while reducing waste in paid channels, and I supported the team to implement a repeatable playbook that scaled with minimal friction. I’d bring that same practical mindset to [Company Name], focusing on sustainable growth and clear priorities. I’m available to discuss how this could fit with your goals and timing. If convenient, I’d be happy to chat about next steps and share a few ideas for quick wins at [Company Name]. Kind regards, [Your Name]

Stand out and land Head of Marketing interviews with a customised cover letter

Our AI analyses your experience against the job requirements to create a targeted cover letter that gets noticed.

ATS-optimised

Passes applicant screening systems

AI-powered

Matches your experience to job requirements

Complete both steps above to generate your cover letter

What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Head of Marketing Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Head of Marketing Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Marketing managementstrategyteam buildinggrowth initiatives

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Lead marketing
  • build teams
  • develop strategy
  • drive growth

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Head of Marketing Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page

Related Cover Letter Templates

Explore other professional cover letter templates that might be relevant to your career path.