Marketing Analytics Manager Cover Letter Template

Dear Hiring Manager, I’ve spent the last several years building analytics capability that actually informs marketing decisions. In my last role, I helped set up a multi-touch attribution model and tracked channel ROI across paid social, search, and email. We rolled out dashboards that pulled data from our CRM and ad platforms, and I saw a clear uptick in clarity around which channels moved the needle. I’m interested in [Company Name] because the scope here lines up with what I’ve been doing, and I’m keen to bring a practical, numbers-driven approach to your campaigns. My work focuses on measurement, data governance, and translating findings into actionable plans. I’m comfortable with attribution modelling, campaign analysis, and performance forecasting, and I’ve collaborated with product and growth to prioritise spend where it matters. I’ve used SQL, Python for analytics, and BI tools to deliver timely insights, with a bias toward simple, repeatable reporting that stakeholders can actually use. There’s a story I often recall from a prior project. We shifted to a layered attribution framework and reallocated media budgets based on a more reliable signal from our touchpoints. Over six months, we saw significantly improved visibility into cross-channel impact and a clearer sense of which campaigns justified incremental spend. The practical changes came from working closely with marketing, finance, and data engineering to keep models transparent and maintainable. I’m available to discuss how I can contribute to [Company Name]’s analytics program. If you’d like, we can organise a time to talk through how I approach attribution, data governance, and ROI measurement, and how that could fit your team. Kind regards, [Your Name]