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Marketing Assistant Cover Letter Template

Professional template and example for Australian job applications

Marketing Assistant Cover Letter Example

Dear Hiring Manager, I’ve spent the last couple of years helping marketing teams run campaigns and put together the materials that go with them. In my current role, I helped coordinate a multi-channel launch for a new product line, and the campaign tracked a 15% lift in engagement across social and email. I’m comfortable with the day-to-day of a marketing assistant role and can pick up new platforms quickly, including your preferred CRM and social tools. My experience covers campaign support, data entry and analysis, and creating marketing material. I’ve contributed to market research briefs, pulled insights from surveys, and helped monitor key metrics to keep campaigns on track. I’m familiar with keeping calendars tidy, coordinating with partners, and producing assets that fit brand guidelines without slowing the team down. One example I’m happy to share: for a recent product release, I supported the social team and created a bundle of post templates and one-pagers that aligned with the campaign plan. We adjusted messaging based on quick feedback, and the project significantly improved content consistency across channels. I also ran weekly data pulls to track CTR and conversion trends, which helped the team prioritise next steps. I’m keen to bring practical support to [Company Name] and contribute to your campaigns and ongoing marketing needs. I’m available for a chat this week and can provide examples from [Previous Company] to illustrate how I work. Kind regards, [Your Name]

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Matches your experience to job requirements

Complete both steps above to generate your cover letter

What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Marketing Assistant Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Marketing Assistant Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

campaign supportmarketing material creationdata entrydata analysismarket researchsocial media managementmetric monitoringadministrative support

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Supports campaigns and undertakes marketing-related administrative duties under the direction of Marketing Managers
  • marketing executives and/or Marketing Specialists.
  • Creates
  • collates and distributes marketing material
  • Supports the marketing team in executing marketing strategies and campaigns
  • ...and more

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Marketing Assistant Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page