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Sales Assistants Cover Letter Template

Professional template and example for Australian job applications

Sales Assistants Cover Letter Example

Dear Hiring Manager, I’ve spent several years helping customers choose the right products and making the process simple. At [Previous Company], I helped guide shoppers through a wide range of items and priorities, using clear product knowledge to resolve questions quickly. In a busy period I still kept checkout lines steady and offered service that people remembered, which reduced returns and complaints. I’m comfortable with the day to day here, from assessing what customers need to explaining warranties and delivery options, to providing product use and care advice. I can run a quick stock check, help with merchandising and stock displays, and wrap and pack goods for customers who want a complete service. I’m also familiar with handling cash and preparing invoices accurately. One memory stands out from a recent shift where a family was choosing a larger purchase. I compared options across the range, explained shipping times and aftercare, and showed them how to assemble and care for the item afterwards. They left with a clear plan and felt confident about the purchase, which led to a positive review and a sign that they would likely come back for future needs. I’m keen to bring practical, steady support to [Company Name], and I’m ready to discuss how I can contribute to the team. I’m available for a chat at your convenience and can start soon. Kind regards, [Your Name]

Stand out and land Sales Assistants interviews with a customised cover letter

Our AI analyses your experience against the job requirements to create a targeted cover letter that gets noticed.

ATS-optimised

Passes applicant screening systems

AI-powered

Matches your experience to job requirements

Complete both steps above to generate your cover letter

What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Sales Assistants Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Sales Assistants Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Customer Needs AssessmentProduct Range AdvisoryPricing and Delivery AdviceWarranties GuidanceProduct Use and Care GuidanceProduct DemonstrationsExplaining Goods and ServicesSelling Goods and ServicesCash Handling and Payment ProcessingInvoice PreparationInventory ControlStock Takes ParticipationMerchandising and Stock DisplayWrapping and Packing Goods

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Determines Customer Requirements
  • Advises on Product Range and Price
  • Advises on Delivery and Warranties
  • Advises on Product Use and Care
  • Demonstrates and Explains Goods and Services
  • ...and more

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Sales Assistants Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page