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Sales Representative (Advertising) Cover Letter Template

Professional template and example for Australian job applications

Sales Representative (Advertising) Cover Letter Example

Dear Hiring Manager, I’ve spent the last few years building a practical approach to selling advertising services, with a focus on identifying real needs and turning conversations into qualified opportunities. In my current role I helped the team grow the pipeline by 30% year on year, while keeping the conversation grounded in delivering value to clients. I handle CRM updates and weekly activity reporting to keep teammates aligned and customers well supported. I’m motivated by the balance between prospecting and client care, and I lean on solid execution in project management, negotiation, and presentation. I’ve used CRM systems to track interactions, schedule follow ups, and surface insights for campaigns. I’m comfortable collaborating with internal teams to ensure proposals are accurate and timelines realistic. One example that sticks is a campaign for a mid sized retailer where I coordinated the brief, sourced creative assets, and aligned on media spend across digital and print. We closed a deal after detailing measurable outcomes and a clear delivery plan, and significantly improved client satisfaction scores by maintaining proactive check ins and rapid issue resolution. I’m available to discuss how I can contribute to [Company Name] in a Sales Rep advertising role. I’m happy to chat at your convenience and share more detail on relevant wins and learning. Kind regards, [Your Name]

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Matches your experience to job requirements

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What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Sales Representative (Advertising) Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Sales Representative (Advertising) Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

lead generationcustomer relationship management (CRM)sales negotiationclient relationship managementsales reportingpresentation skillscollaborationclient support

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Represents their company in selling financial
  • advertising
  • marketing
  • media and other business services.
  • Identifies potential clients and generates leads for selling business services
  • ...and more

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Sales Representative (Advertising) Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page