SEO Manager Cover Letter Template

Dear Hiring Manager, I’ve spent the last few years shaping SEO programs that move the needle in practical, observable ways. At [Previous Company] we rebuilt the technical foundation and focused on content that matches user intent, which helped us lift organic traffic by a solid margin within a year. I’m applying for [Company Name] because I see a clear opportunity to apply that approach to your markets and product lines, especially around technical audits and keyword research that informs content decisions on day one. My strength is turning data into action. I’m comfortable conducting in-depth keyword research, prioritising opportunities by intent and potential impact, and translating those findings into actionable content briefs and technical fixes. I value a collaborative process with content and product teams and I keep a close eye on site speed, crawlability, and structured data. I’ve found that careful prioritisation across on page, off page, and technical work consistently aligns with business priorities rather than just chasing rankings. One memorable project involved a site migration and concurrent content refresh across several categories. We mapped user journeys, identified gaps, and implemented a phased plan that included canonical management, hreflang consistency, and schema updates. The result was a smoother crawl, fewer 404s, and significantly improved organic conversions over six months, driven by clearer intent signals and faster page experiences. I keep the process transparent, with weekly updates and practical milestones that the team can act on. I’m available to discuss how this might fit with your roadmap and what a first 90 days could look like. I’m happy to chat when it suits you. Kind regards, [Your Name]