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Account Executive Cover Letter Template

Professional template and example for Australian job applications

Account Executive Cover Letter Example

Dear Hiring Manager, Opening hook: I’ve managed a portfolio of mid-market clients for five years, and in that time I’ve kept retention high while steadily growing revenue. At [Previous Company], I helped a key customer base expand by 18% year on year, largely through disciplined forecasting, clear paths to value, and practical cross-sell ideas. Skills alignment: I work closely with customers and internal teams to map needs to solutions, negotiate terms, and keep projects moving. My strengths are account planning, pipeline discipline, and stakeholder management. I’m comfortable with CRM, deal shaping, and producing proposals that are concise and focused on outcomes. Evidence story: A recent win came after I mapped the client’s priorities, aligned them to a targeted offering, and kept the execs engaged with regular progress checks. We closed within four months rather than six, and the client cited smoother implementation and clearer ROI as key reasons for the renewal. I’ve also led quarterly business reviews that translate data into actionable steps for both the client and our product team. Professional close: I’m keen to bring that approach to [Company Name] and help the team hit its targets. I’m available for a conversation at your convenience to discuss how this could work. Kind regards, [Your Name]

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What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Account Executive Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Account Executive Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Sales executionaccount managementnegotiationrelationship building

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Manage accounts
  • close deals
  • build relationships
  • achieve quotas

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Account Executive Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page