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External Communications Manager Cover Letter Template

Professional template and example for Australian job applications

External Communications Manager Cover Letter Example

Dear Hiring Manager, I’ve spent the last few years shaping external messaging for complex campaigns, and at [Previous Company] I helped align comms across media, regulators and community groups. In one year, we reached 12 million digital impressions with a clear, consistent brand voice across all channels. I’m looking to bring that approach to [Company Name] and help us speak with confidence to stakeholders while keeping the brand core intact. My background fits external communications, stakeholder engagement and brand voice management. I work closely with corporate affairs, marketing and product teams to translate strategy into accessible updates for diverse audiences. I’m comfortable with media briefings, investor relations touchpoints and public engagement events, and I keep clear records so the team can reuse effective content quickly. A concrete example from my time at [Previous Company] shows the value I bring. We faced mixed sentiment around a policy change, so I mapped key audiences, prepared a simple explanation, and deployed a concise update across email, social and the website. The result was more consistent feedback, fewer escalations and significantly improvedpublic trust metrics over three months. I’m available to discuss how we can map a practical external comms plan for [Company Name]. If you’d like to chat, I’m happy to pencil in a time to talk through priorities and timing. Kind regards, [Your Name]

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Matches your experience to job requirements

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What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This External Communications Manager Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for External Communications Manager Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

External messagingstakeholder communicationbrand voicepublic engagement

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Manage external messaging
  • communicate with stakeholders
  • maintain brand voice
  • engage public

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

External Communications Manager Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page

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