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Communications Manager Cover Letter Template

Professional template and example for Australian job applications

Communications Manager Cover Letter Example

Dear Hiring Manager, I’ve spent the last few years helping teams sharpen their message and navigate the media landscape, and I’ve found that clear storytelling lands best when it’s grounded in what matters to audiences. At [Previous Company], we used a single content calendar and weekly briefing to align channels, which helped us coordinate campaigns across social, earned media and internal comms. I’m drawn to [Company Name] because of its focus on authentic, consistent messaging across teams and stakeholders, with room to systematise what already works. My background sits squarely in strategy, messaging and media relations. I’ve led audit processes to identify gaps, built audience-focused plans, and overseen editorial calendars that keep tone and priorities aligned. I’m comfortable working with cross-functional teams, turning complex issues into clear copy, and tracking metrics that matter to stakeholders, such as reach, engagement and sentiment across key outlets. A practical example from my time at [Previous Company] shows how this comes together. We faced fragmented coverage and mixed messages about a product launch. I coordinated a 12-week plan, refreshed the talking points, and implemented a simple governance process for approvals. Significantly improved consistent coverage across trade and consumer media, and the internal comms channels reflected a unified narrative that matched our external positioning. I’m available to discuss how my experience fits [Company Name] and how we might approach the first 90 days. If convenient, I’d be glad to chat further and share more detail on a few relevant campaigns. Kind regards, [Your Name]

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What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Communications Manager Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Communications Manager Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Communications strategymessagingmedia relationscontent oversight

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Develop communications strategy
  • create messaging
  • manage media relations
  • oversee content

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Communications Manager Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page