D
Dawn

Media Relations Manager Cover Letter Template

Professional template and example for Australian job applications

Media Relations Manager Cover Letter Example

Dear Hiring Manager, As I look to join [Company Name] as a Media Relations Manager, I bring practical experience shaping how organisations speak to the public. In my last role at [Previous Company], I directly managed the media calendar for a busy portfolio and coordinated responses that kept us on message during a major crisis. We tracked 5 national outlets weekly, and I kept coverage balanced across sectors. This hands-on work gives me a steady approach to pitching, briefing spokespeople, and keeping teams aligned. I focus on solid relationship management and clear, concise communication. I am comfortable directing spokesperson training, drafting talking points, and organising media briefings. My aim is to make every interaction efficient and credible, so journalists hear what matters and leaders stay confident when they speak publicly. I am interested in how [Company Name] builds its external voice and how I can contribute to that through practical processes and reliable media flow. One practical example comes from a high-profile product launch where I coordinated media outreach across regional markets. We prioritised reporters with the most relevance to our audience and structured the story so it fit their coverage needs. The result was a noticeable uptick in quality coverage, and significantly improved readiness of spokespeople under tight deadlines. It was about steady planning and real-time collaboration rather than big, abstract plans. I am available for a conversation about how I can support your team. I can meet for a coffee chat or a quick call to discuss next steps and how my approach could fit [Company Name]. Kind regards, [Your Name]

Stand out and land Media Relations Manager interviews with a customised cover letter

Our AI analyses your experience against the job requirements to create a targeted cover letter that gets noticed.

ATS-optimised

Passes applicant screening systems

AI-powered

Matches your experience to job requirements

Complete both steps above to generate your cover letter

What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Media Relations Manager Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Media Relations Manager Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Media relationshipspress managementspokesperson trainingstory pitching

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Manage media relationships
  • handle press
  • train spokespeople
  • pitch stories

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Media Relations Manager Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page

Related Cover Letter Templates

Explore other professional cover letter templates that might be relevant to your career path.