Performance Marketing Manager Cover Letter Template

Dear Hiring Manager, I’ve been carving out demand and driving efficient spend in paid media for a while now, and I’ve learned that the real wins come from tight tracking and hands-on optimisation. At [Previous Company], we shifted spend across search and socials to focus on core ROI drivers, achieving a 40% lift in incremental conversions over six months with a disciplined testing framework and clear attribution. I’m keen to bring that same steady, numbers-first approach to [Company Name]. My background covers paid search, social, and programmatic with a strong eye for analytics, tagging, and measurement. I’m comfortable building and owning dashboards, extracting insight from data, and turning those insights into practical campaign plays. I’ve worked closely with creative, product, and analytics teams to align tests with business goals, and I value processes that keep campaigns grounded in real performance rather than hype. There was a hands-on moment I can share over a coffee: we needed to slow a high-spend, low-ROAS campaign without harming overall momentum. I reallocated budget to top performers, refined audience signals, and added a lift test across creative variants. The result was a sustained ROAS improvement and a cleaner pipeline for attribution, which helped the wider team prioritise high-potential opportunities rather than chasing vanity metrics. I’m available to discuss how my experience lines up with the role at [Company Name]. If helpful, I can share specific examples and the steps I’d take in the first 90 days to stabilise performance and drive scalable growth. Kind regards, [Your Name]