Trade Marketing Manager Cover Letter Template

Dear Hiring Manager, I’ve spent the last few years shaping trade ideas that sit at the shelving edge, where shoppers actually decide what to buy. In my last role I built a promotions calendar that spanned 12 months and touched more than 300 store locations, aligning retailer needs with category goals. The approach helped us land more space at prime end caps and improved planogram compliance by keeping merchandising simple and consistent. I’m drawn to [Company Name] because the work there centres on practical partnerships and clear execution. My strengths include trade promotions planning, retailer engagement, and merchandising strategy. I’m comfortable using data from POS to adjust programs, and I’ve kept agency briefs tight so field and store teams can execute without friction. I’m keen to bring a practical, results-focused mindset to the team. In a recent project at [Previous Company], I led a cross functional rollout of a national promo that involved 2,000 stores. We reduced in store setup time by 20 percent and achieved a lift in primary display share across key supermarkets. The project relied on straightforward briefs, regular trade feedback, and hands on coaching for in store teams, not theoretical planning. I’m available for a discussion about how I can contribute to your trade marketing efforts. If you’d like to talk, I can share more detail on the channels and retailers I’ve supported and how I measure impact. Kind regards, [Your Name]