VP Marketing Cover Letter Template

Dear Hiring Manager, In my latest role at [Previous Company], I led a shift in how we approached growth marketing, aligning senior priorities with customer value. We focused on a handful of campaigns that mattered to the board, and I helped steer a plan that reduced waste and increased pipeline by a meaningful margin within a single financial year. I’m interested in bringing that same disciplined focus to [Company Name], where a clear vision and steady execution matter. I’m comfortable with the full spectrum of marketing leadership, from setting strategy and governance to hands-on budget management. I’ve collaborated closely with product, sales, and finance to shape the annual plan, forecast accurately, and communicate progress to the board. I’m attentive to the right mix of brand, demand, and retention work, and I value teams that question assumptions and iterate quickly. One memorable moment was guiding a cross-functional initiative to consolidate data sources, implement a single source of truth, and prioritise high-impact programs. That work significantly improved our measurement discipline and we could show a direct link between marketing activities and revenue outcomes, including faster time to value for new campaigns and improved attribution across channels. It’s the kind of practical progress I’d bring to [Company Name]. I’m available to discuss how my experience fits this VP Marketing role and how we might approach the next quarter. I’m happy to connect at your convenience. Kind regards, [Your Name]