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Commercial Manager Cover Letter Template

Professional template and example for Australian job applications

Commercial Manager Cover Letter Example

Dear Hiring Manager, I recently led a contract renewal process that kept key revenue secure while trimming risk, and it taught me the value of a clear commercial path. In the last year I supported a portfolio worth around $60m and delivered pricing changes that reduced discounting while protecting margins. I’m looking to bring that steadiness and practical judgment to [Company Name] as its Commercial Manager. I align well with commercial operations, contract governance and pricing strategy. I’m comfortable negotiating with suppliers and customers, building commercial terms that are fair and enforceable, and spotting opportunities to sharpen our go-to-market approach. I’m also comfortable working with finance and ops to forecast and report on risk, margin and pipeline. One example that stands out: we faced a short-term dip in orders due to a supplier delay. I coordinated across procurement, legal and ops to rework terms, adjust our pricing guardrails, and secure a new delivery schedule. The result was a stable revenue outlook for the quarter and significantly improved supplier collaboration, which reduced lead times by 12 days on several key components. I’m ready to discuss how I can contribute to your team and help shape the commercial strategy at [Company Name]. I’m available for a conversation at your convenience. Kind regards, [Your Name]

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Matches your experience to job requirements

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What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Commercial Manager Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Commercial Manager Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Commercial operationscontract managementpricing strategybusiness development

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Manage commercial activities
  • negotiate contracts
  • develop pricing
  • identify opportunities

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Commercial Manager Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page