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Content Manager Cover Letter Template

Professional template and example for Australian job applications

Content Manager Cover Letter Example

Dear Hiring Manager, I’ve spent the last few years shaping content that supports business goals, and I recently helped a mid-sized consumer brand coordinate a 12-week content sprint that lifted organic traffic by 28%. I know how to align editorial ideas with audience needs and business priorities, and I’m comfortable stepping in to keep things moving when priorities shift. In this role I’d bring strong planning and cross-team collaboration, plus hands-on production and governance. I’m comfortable using content calendars, briefs, and performance dashboards to steer editorial decisions. I’ve worked with writers, designers, and product teams to ensure messaging stays consistent across channels, and I pay close attention to where content proves its value. The best stories come from real teams delivering real work. At [Previous Company], I led a content program that moved from sporadic publishing to a steady cadence, and we significantly improved consistency and quality. I remember a campaign where a single content hub reduced duplicate inquiries by directing people to clear, helpful resources. I’m happy to discuss how I can support [Company Name] in building a clear content strategy, a coherent editorial plan, and a way to measure impact. I’m available for a chat this week or next. Kind regards, [Your Name]

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Our AI analyses your experience against the job requirements to create a targeted cover letter that gets noticed.

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Matches your experience to job requirements

Complete both steps above to generate your cover letter

What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Content Manager Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Content Manager Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Content strategyeditorial planningcontent productionperformance measurement

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Develop content strategy
  • plan editorial calendar
  • oversee production
  • measure performance

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Content Manager Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page