D
Dawn

Content Writer Cover Letter Template

Professional template and example for Australian job applications

Content Writer Cover Letter Example

Dear Hiring Manager, I’ve spent the last few years helping teams shape clear, useful content for readers and search engines alike. At [Previous Company], I worked on a mix of blog series and landing pages that supported product launches and evergreen topics. I know how to balance audience needs with search intent, and I’ve found that a well structured outline and precise editing stage can cut review cycles in half. For this role at [Company Name], I’d bring a practical approach to planning, drafting, and refining content that helps users and performs in search results. My core strengths include researching topics quickly, writing with clarity, and editing for consistency and accuracy. I’m comfortable using keyword research tools, content briefs, and style guides to keep every piece aligned with brand voice and user needs. I’ve collaborated with product, design, and SEO teams to set clear goals and timelines, and I’m steady under deadlines without sacrificing quality. One memorable project involved a multi‑part guide that started as rough notes from product and support teams. I organised the material into a logical flow, fact checked every claim, and rewrote sections for readability. The finished guide significantly improved user engagement metrics and reduced support queries related to that topic. It was a reminder that solid structure, careful editing, and precise language matter, not just the words themselves. I’m available for a chat to discuss how my experience fits [Company Name] and the Content Writer role. I can start with a short runway of briefs and then scale up to a consistent content cadence if that helps. Kind regards, [Your Name]

Stand out and land Content Writer interviews with a customised cover letter

Free to try

Our AI analyses your experience against the job requirements to create a targeted cover letter that gets noticed.

ATS-optimised

Passes applicant screening systems

AI-powered

Matches your experience to job requirements

Complete both steps above to generate your cover letter

What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Content Writer Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Content Writer Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Content creationresearchSEO writingediting

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Create content
  • conduct research
  • write for SEO
  • edit materials

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Content Writer Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page