ICT Sales Assistant Cover Letter Template

Dear Hiring Manager, As an ICT Sales Assistant who recently helped a small electronics shop lift up upsell revenue by 12% in a six-month period, I can bring this steady, practical approach to [Company Name]’s team. I work best when I can pair solid product knowledge with honest, everyday conversations with customers, focusing on what fits rather than what’s on promotion. I’m not into hype, I’m into help, and I see this role as a straightforward way to support customers on their tech journeys. In the role, I’d lean on hands-on product knowledge, stock management, and clear explanations of warranties and care. I’m comfortable processing payments, preparing invoices, and handling stocktakes, while keeping displays tidy and intuitive. Having worked across computers, peripherals, software, and mobile devices, I’m used to tailoring recommendations to customer needs, and I’ve found simple demonstrations can make the difference between a “maybe” and a sale. A practical example from my time at [Previous Company]: a customer came in needing a reliable home office setup with secure data handling. I asked about typical tasks, demonstrated a sensible mix of a mid-range PC, a reliable backup option, and a practical software package, then walked them through delivery and warranty details. The sale was modest but meaningful, and the customer left with confidence that the setup would stay functional as needs grew. That approach consistently shifted conversations from price to value. I’m available to discuss how I can contribute at [Company Name], and I’m happy to fit around store hours for a chat. If you’d like, I can bring a short plan for a first 90 days to show how I’d integrate with your team and processes. Kind regards, [Your Name]