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Internal Communications Manager Cover Letter Template

Professional template and example for Australian job applications

Internal Communications Manager Cover Letter Example

Dear Hiring Manager, I’ve spent the last few years shaping how teams hear and act on change, and I’ve learned that clear, timely updates keep more people aligned than glossy emails ever will. At [Previous Company], I worked with a mix of leaders and frontline staff to roll out changes across 9 sites, using a simple, practical approach and a monthly cadence that kept participants informed without overwhelming them. For this role at [Company Name], I’d bring a steady hand, a focus on clarity, and a willingness to descend into the details when needed. I’ve built strong capability in employee comms, change communications, channel management, and engagement strategies. I’m comfortable coordinating between execs, HR, IT, and operations to ensure messages are accurate, accessible, and relevant. I’ve used intranet, email, town halls, and bite-size updates to meet diverse needs, and I keep a close eye on feedback to adjust the plan quickly. One practical example comes from a significant system upgrade where we needed to navigate mixed reactions and a tight timeline. I mapped audience segments, drafted plain language updates, and scheduled a staggered rollout across departments. The result was better adoption, and our post-implementation pulse showed engagement with the change rose by a meaningful margin while meeting the delivery window. I’m open to discussing how I can contribute at [Company Name]. I’m available for a chat next week and happy to share more detail on specific projects or metrics. Kind regards, [Your Name]

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Matches your experience to job requirements

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What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This Internal Communications Manager Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for Internal Communications Manager Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Employee communicationschange communicationchannel managementengagement

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Manage employee communications
  • communicate change
  • manage channels
  • drive engagement

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

Internal Communications Manager Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page