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PR Manager Cover Letter Template

Professional template and example for Australian job applications

PR Manager Cover Letter Example

Dear Hiring Manager, I’ve built and tuned publicity strategies across multiple campaigns, and I know how to align presentation style with audience expectations. At [Previous Company], a single integrated plan helped us coordinate across media, events and digital channels, delivering a clearer message to journalists and editors. I’m looking to bring that same sense of focus to [Company Name], where a practical, evidence-based approach can move the needle without overcomplication. My strength lies in organising resources, selecting material that will perform, and keeping teams aligned. I’m comfortable evaluating submissions, assigning tasks, and revising material for publication to suit different outlets. I’ll work with you to determine media use and ensure every piece of content fits the audience and budget, while keeping the process efficient and transparent. There was a time when a mid-cycle PR push needed quick refocusing. I reallocated staff and trimmed the distribution list, then assembled new material for release and updated the presentation style. The outcome was a significantly improved response rate and more predictable coverage across trade, regional and national outlets, without sacrificing narrative quality. I’m available to discuss how my hands-on approach and concrete planning can support your team at [Company Name]. I’ll make time for a chat and can bring a shortlist of initial next steps if helpful. Kind regards, [Your Name]

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What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This PR Manager Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for PR Manager Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Publicity Strategy DevelopmentAssess Presentation StyleTask DelegationAppraise Submissions for PublicationResource EvaluationSelect Publicity MaterialAssemble Publicity MaterialPrepare Publicity MaterialDetermine Media UseRevise Material for PresentationArrange Material for PublicationPublication Planning

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Establish Publicity Requirements and Presentation Style
  • Allocate Tasks and Appraise Submissions for Publication
  • Examine Resources and Select and Assemble Publicity Material
  • Determine Media Use and Revise Material for Publication

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

PR Manager Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page