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PR Professional Cover Letter Template

Professional template and example for Australian job applications

PR Professional Cover Letter Example

Dear Hiring Manager, In my last role I led a PR plan that aligned with executive priorities and delivered clear messaging across channels. We used a mix of traditional media and digital outreach to support a campaign reaching 12 million online readers, and I helped steer the messaging to match audience interests while staying true to brand tone. It was about balancing speed with accuracy and ensuring stakeholders saw value in the work as it rolled out. I bring strength in strategic comms planning, media relations, and event coordination, with hands on experience in press release management and executive briefings. I’ve worked closely with marketing and executive teams to shape campaigns, conduct public opinion research, and select content that supports goals. I focus on practical implementation and clear, concise reporting for leadership teams at [Company Name]. One recent story that sticks with me involved coordinating a three day media sprint around a product launch. We mapped interview opportunities, arranged executive spokespeople, and secured 25 press slots with national outlets. The results fed into post event coverage and significantly improved visibility in our target segments, while staying within budget and brand guidelines that matter to the business. I’m available to discuss how I can help [Company Name] plan publicity campaigns, advise on PR implications, and coordinate events and media engagement. I can meet for a coffee or a video call to talk through the role and next steps. Kind regards, [Your Name]

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Our AI analyses your experience against the job requirements to create a targeted cover letter that gets noticed.

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Matches your experience to job requirements

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What happens next: Our AI will match your skills to the job requirements, highlight relevant achievements, and create a compelling narrative that positions you as the ideal candidate.

Why This PR Professional Cover Letter Works

Opening Paragraph

Hook with specific achievement + role alignment

Skills Match

Maps experience to job needs + company research

STAR Example

Situation-Task-Action-Result with numbers

Professional Close

Forward momentum + availability

Key Requirements for PR Professional Roles

Essential Skills to Highlight

Make sure your cover letter demonstrates these key skills:

Strategic Communication PlanningPublic Relations Strategy DevelopmentMedia Relations ManagementPress Release ManagementPublic Opinion ResearchEvent Planning and CoordinationAdvising Executives on Pr ImplicationsContent Selection and EditingVisual Content CommissioningCampaign Planning and Evaluation

Tip: Include specific examples of how you've used these skills in your STAR example paragraph.

Core Responsibilities to Address

Align your experience with these typical responsibilities:

  • Plan Publicity Campaigns and Strategies
  • Advise Executives on Pr Implications
  • Prepare and Issue Press Releases
  • Undertake Public Opinion Research and Plan Campaigns
  • Organise Events to Promote Publicity
  • ...and more

Tip: Reference 2-3 of these responsibilities when describing your relevant experience.

PR Professional Cover Letter Best Practices

Structure (4 Paragraphs)

Opening (40-60 words): State the role and company, plus one compelling hook
Match (100-130 words): Map 2-3 achievements to their top requirements
Proof (80-100 words): One detailed STAR example with quantified results
Close (30-40 words): Confirm fit and invite discussion

Essential Requirements

  • • Length: 250-350 words (one A4 page)
  • • Australian English spelling and dates (DD/MM/YYYY)
  • • Address to specific person when possible
  • • No photos or personal details (DOB, etc.)

What Makes It Strong

  • • Specific achievements with numbers
  • • Company research in second paragraph
  • • Keywords from the job description
  • • Professional but personable tone

Common Mistakes to Avoid

  • • Generic opening lines
  • • Repeating your CV chronologically
  • • Including salary unless asked
  • • Exceeding one page