Sales Director Cover Letter Template

Dear Hiring Manager, In my recent role leading sales, I focused on building a pragmatic plan that aligns with what the team can actually execute. At [Previous Company], I helped set a revenue target of $50m and translated that into clear quarterly initiatives across regions. The first year showed a meaningful shift in how we prioritised key accounts and channel partners, with a straightforward dashboard that kept everyone aligned and accountable. I bring strengths in strategy development, pipeline management, and team leadership. I’ve collaborated with marketing and product to shape go to market plans, and I’ve learned to read the room with prospects while keeping the process simple for the team. I’m keen to understand [Company Name]’s priorities, especially around high growth and customer retention, and how the sales function can support that. One concrete example that sticks with me is when we restructured a regional team to focus on five strategic accounts. We tightened forecasting, reduced cycle times, and clarified roles, so reps knew exactly where to invest effort. By the second quarter, we had significantly improved close rates and improved forecast accuracy, which helped us adjust incentives and coaching in real time. I’d welcome the chance to discuss how my experience can support [Company Name] in driving growth and building a durable sales model. I’m available for a conversation at your convenience. Kind regards, [Your Name]