Content Strategist Cover Letter Template

Dear Hiring Manager, I’ve spent the last few years shaping content plans that actually meet real audience needs, and I’ve helped teams prioritise work around core themes that moved the needle. At a recent project, I mapped content across blog, email, and social channels for a migration of 120k readers, focusing on clarity and usefulness. The result was a clearer content roadmap that aligned with product launches and reduced time-to-publish by a noticeable margin. In this role I’ll bring solid skills in audience research, content optimisation, and channel strategy. I’ve used qualitative and quantitative methods to understand target groups, prioritise topics, and optimise formats for each channel. I’m comfortable partnering with product and design to build sustainable content that supports business goals, while keeping an eye on practical metrics and timelines. A practical example from my time at [Previous Company] shows how this works in practice. We restructured a content hub around user intents, implemented a tagging system, and aligned editorial calendars with product roadmaps. Significantly improved search performance and engagement metrics over six months, with clearer handoffs between teams and a more predictable publishing cadence. I’d be glad to discuss how I can apply these approaches at [Company Name]. I’m available for a chat at your convenience and can share more concrete plan ideas and timelines. Kind regards, [Your Name]