Head of Sales Cover Letter Template

Dear Hiring Manager, Opening hook: In my last role I led a sales turnaround that moved us from stagnation to a 15% year-on-year uplift in revenue within 12 months. I’m drawn to [Company Name] because the market shift you’re navigating requires clear strategy, accountable leadership, and practical execution at scale. Skills alignment: I’ve built and mentored teams across direct, channel, and enterprise segments, setting territory models, incentive schemes, and forecasting processes that keep us aligned with growth priorities. My approach combines data discipline with practical coaching, so the team understands what success looks like and how to get there without unnecessary complexity. Evidence story: At [Previous Company] I reshaped the forecast process and implemented a quarterly performance review rhythm, which clarified ownership and accelerated decision-making. We cut trial-to-sale cycle time by a third and significantly improved win rates in mid-market deals, supported by focused enablement and clearer SLAs with marketing and customer success. Professional close: I’d welcome a conversation to discuss how my experience aligns with [Company Name] and what a practical plan for the next 12 months could look like. I’m available for a call this week or next at your convenience. Kind regards, [Your Name]