Outside Sales Representative Cover Letter Template

Dear Hiring Manager, I’ve spent the last several years visiting customers across regional NSW and VIC, building practical relationships and keeping the details simple. At the heart of my job is making the numbers happen with real people, not dashboards. In the last year I helped a small portfolio of retailers lift weekly visits by 20 percent and kept a close eye on the quarterly pipeline to avoid surprises. I’m keen to bring that steady, steady approach to [Company Name] and help the team grow the territory without the hustle becoming the noise. I’m comfortable with planning calls, mapping routes, and keeping CRM up to date so the team knows what’s happening on the ground. I focus on listening, then narrowing the options to practical next steps, whether that’s product demos, small trials, or a straight-up quote. I’m used to collaborating with marketing and supply to align on promotions and stock levels, and I’m not afraid to push back when a plan isn’t feasible or when a customer needs a different solution. There was a project at [Previous Company] where a slow month turned around after I renegotiated a regional schedule and prioritised visits to high-potential accounts. We saw a steady uplift in repeat orders and the region’s gross margin improved as we reduced dwell time on non-core accounts. I kept the daily route lean, tracked activity in the CRM, and followed up on commitments with clear next steps. People appreciated the practical, no-nonsense approach and the consistency it brought. I’m available to chat about how my experience fits [Company Name] and the role. If now is a good time, I’d be glad to discuss how I can help manage the territory and close more opportunities. Kind regards, [Your Name]